I turn market intelligence
into regional growth
11+ years building B2B marketing strategy, market intelligence, and brand authority for multinational companies in renewable energy and industrial technology across Latin America and Europe.
01
Strategy & Market Intelligence
Regional market research, policy and regulatory analysis, competitive benchmarking, market gap identification, and executive intelligence reporting that drives strategic decision-making.
02
Regional Marketing Leadership
Multi-country campaign execution, budget optimization, agency network coordination, and global-to-regional strategy translation across matrixed multinational organizations.
03
Brand & Communications
Brand strategy and architecture, executive communications, PR and media relations, and corporate storytelling that builds authority and positions brands in national and international markets.
Selected Work
Professional Experience
Professional
Experience
A track record across renewable energy, industrial technology, and global organizations.
01
March 2025 – Present
Marketing LATAM Manager
Leading regional marketing strategy and market intelligence across 7+ LATAM countries. Enabled 1.2 GW of new market opportunities, executed zero-budget campaigns, and developed “Decoding Sur” strategic account analysis presented to CEO.
Arctech Solar
We get to know each other better
Determine how I can best assist you
Understand the goals you have for your website
June 2023 – March 2025
Head of Marketing & Communication
Built integrated growth marketing from zero to scale. Drove 250% lead growth, 89% CPQL reduction, and earned Forbes “30 Promesas 2024” recognition through PR, brand, and demand generation strategy.
Solfium
UX Design
Wireframes
Interactive Prototype
02
03
March 2019 – May 2022
Brand Manager — National & LATAM
Led brand consolidation across Mexico, Colombia, and Peru for German industrial multinational. Managed multi-country agencies and directed regional events including Expo Solar Colombia and Expo Perú.
Helukabel
High-end web design tailored to your brand
Interactive prototype of the design
2022 – 2023
Marketing Director
Directed student recruitment campaigns, university brand positioning, and partnership development across Latin America for Arkansas State University México.
Arkansas Univ.
Custom framer website
Modular web design systems
CMS integration
04
05
2015 – 2018
Marketing & Communication
B2B marketing and corporate communications for Fortune 500 industrial companies. BASF México (2017–2018) and GE México (2015–2016). Foundational experience in brand strategy and multi-stakeholder management.
BASF · GE
Personal workshop
Personalized video tutorials
Edit text and images directly on your website